About Us

What's Jorio about?

Jorio is a brand that represents midnight missions, spontaneity, and crazy adventures.
Through our clothing, we plan to unite the worldwide community of life's explorers, highlighting the importance of the journey. 

 

How did Jorio start?

 Omar originally had the idea to start a clothing brand when he met a street merchant on a trip to Morocco who wanted to sell leather jackets in the United States. He founded the brand in January of 2020 under the name "Club Jorio," with the intention of turning it into a luxury fashion company. He named it after an investor, Hicham Jorio, whom he stayed with during a trip to Morocco.

After the COVID-19 shutdown, Omar put "Club Jorio" on hold until rebranding in August of 2020.